MUSCAT: Apple’s iPhone 18 Pro and iPhone 18 Pro Max have been revealed in a new Burgundy colour, replacing Cosmic Orange as the flagship “hero” colour for its premium smartphone lineup.
The first images of the new Pro models show the darker Burgundy finish as one of the key visual changes to this year’s devices, according to Hindustan Times.
Beyond the new colour, Apple is putting greater emphasis on Siri and Apple Intelligence, with its latest AI models designed to provide more private and personalised experiences by drawing on context across devices and applications.
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The Camera app is also receiving new capabilities, including spatial extended framing options, as Apple expands the role of artificial intelligence in photography and everyday iPhone use.
The developments underline Apple’s broader push to make artificial intelligence a more deeply integrated part of the iPhone experience, rather than limiting AI features to standalone tools.
The iPhone 18 Pro series is expected to position Apple Intelligence and the revamped Siri as major selling points alongside upgrades to the devices’ camera and hardware capabilities.
