MUSCAT – Organised by Riyada (Small and Medium Enterprises Development Authority) the campaign serves as an integrated platform combining empowerment, marketing, and education through a series of events, workshops, and exhibitions running throughout July and August, extending until early September across various key locations in Dhofar Governorate.

The campaign features diverse activities including introductory meetings, specialized training programs, and open marketing spaces for entrepreneurs. Highlights include the SME corner at Al Haffa Beach Market, Oman Oil Bazaar, the ‘Khareef of Riyada’ event in Atin Plain, the Future Pioneers Camp targeting youth to enhance their market readiness with confidence, the “Omani Crafts” exhibition in Samharam Village, and summer events accompanying Khareef (monsoon) Dhofar Festival in Thumrait.

The Small and Medium Enterprises Development Authority emphasised that the ‘Our Entrepreneurs in Dhofar’ campaign reflects an integrated vision capitalising on Dhofar’s tourist season as an accelerator for promoting Omani products, business development, and creating economic opportunities for startups in an interactive environment with the public and visitors.