Muscat: The Public Authority for Consumer Protection (PACA) have warned companies in Oman to stay away from false advertising after it caught and penalised a shop for misleading consumers through fake discount promotions.
In a statement issued online, PACA did not name and shame the retailer but said “the shop has been referred to judicial authorities” for manipulating sales and promotions. “The shop had announced significant reduction in prices of household goods but we found that they (shop) raised or doubled the original price of some commodities and then offered discounts to customers,” the statement said.
The rates of these goods, according to PACA, not only turned out to be the normal selling price even after reduction discounts, but it was similar to the price of the same commodity in several other shops.
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“The shop has been referred to the judicial authorities for violating Article 20 of the Consumer Protection Law, which stipulates that ‘both the provider and the advertiser shall be transparent, credible and stay away from false or misleading advertising and advertisements when promoting the good or service provided to the consumer.”
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