MUSCAT : Hosted by The Arabian Stories (TAS) under the theme ‘Time of Transformation’, this prestigious event brings together top industry leaders, government officials, and influential figures to explore the evolving landscape of Oman and the broader region.

This year’s Conclave will feature two thought-provoking panel discussions:

1. Future of SMEs in Oman

2. How AI is Reshaping Oman’s Digital Journey.

These discussions will delve into the crucial shifts occurring in Oman’s business and technological sectors, with a particular focus on the role of innovation and digital transformation in shaping the future of the nation. While the first session will explore the opportunities and challenges facing Small and Medium Enterprises (SMEs) in the

Sultanate, the second will have experts discussing the potential of Artificial Intelligence

in revolutionising various sectors.

TAS Business Awards

Celebrating excellence, TAS Conclave will also recognise outstanding individuals and organisations through the prestigious TAS Business Awards. To underscore the importance of this award, the organisers have, for the very first time, formulated a

dedicated committee to oversee the nomination process, ensuring integrity and transparency in recognising outstanding contributions across various industries.

TAS Icons and TAS Changemakers

The Conclave will also feature felicitation of the chosen top ten ‘TAS Icons’ and the presentation of ‘TAS Changemakers’ awards, honouring five exceptional individuals and one groundbreaking brand that have redefined norms and challenged conventions in their respective fields.

A major highlight of the event is the launch of the 5 th edition of TAS Icons magazine, featuring top ten personalities of the year. This special edition is dedicated to celebrating the achievements of Oman’s distinguished personalities, comprising Her

Highness Sayyida Jaifer Al Said, Chairperson of the Association for the Welfare of Handicapped Children and an International Ambassador for Social Responsibility; Siham Ahmed Yousif Al Harthi, CEO and Founder of Siham Development and Investment; Mohsin Bahrani, CEO of MHD ACERE; Majid Al Amri, CEO of Thawani Pay; Ahmad Al

Harthy, Oman’s racing champion; Hilal bin Hamad Al Sarmi, Executive Director of the Health Endowment Foundation (Athar); Khalid Al Zadjali, Oman’s prominent media personality; Dr. Said Al Kittani, Associate Dean for Community Outreach at the Modern College of Business and Science (MCBS); Rumaitha Al Busaidi, advocate for youth leadership, climate action, and sustainable practices; and Haitham Al Farsi, Oman’s celebrated photographer.

Highlighting the significance of the upcoming event, Nishad Padiyarath, CEO of TAS, said, “The TAS Conclave has always been a platform for fostering dialogue, celebrating innovation, and recognising exceptional individuals and businesses. This year’s edition promises to offer an enriching experience, with powerful discussions and an opportunity

to witness the achievements of those who are driving Oman’s transformation. We are excited to continue this tradition of excellence and contribute to shaping the future of our nation.”

This year’s Conclave will also emphasise the importance of adopting emerging technologies, offering insights into investment potential, business strategy, and the integration of digital-first solutions. With a strong alignment with Oman Vision 2040, the event will provide valuable perspectives on the future landscape of the country and its journey towards sustainable growth and development.

It is pertinent to note that TAS Conclave has become a hallmark event in the country, known for its engaging discussions, cultural experiences, and impactful narratives. The 2024 edition promises to uphold its legacy as a premier forum for knowledge exchange, strategic networking, and creative dialogue.

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