“Following rapid digital transformation that is sweeping global corporations, the adoption of technology to connect online with customers through chatbots and social media has thrown enough challenges to decision makers,” writes Dr. Tejas B Vyas, Assistant Professor of Oman College of Management and Technology, as he shares his perspective on the need to manage customer experiences.
“How frequently do you deliver lectures at the college, and what are your thoughts on the matter? This question pertains to both you and me from an academic perspective,” writes Mohammed Anwar Al Balushi, as he shares his new experience as a lecturer and his quest to blend theoretical knowledge with practical insights.