MUSCAT : Lulu Hypermarket has launched season 2 of “World Food 2026”, a celebration of global cuisines and flavors. The event, which runs from Oct 21 till Nov 3, 2026, is an extensive showcase of international flavors and culinary traditions that unite cultures around the world. The grand celebration was launched by Chef Masooma Al Balushi, Sheraton – Oman, in the presence of other dignitaries and Lulu officials. Masooma is recognized as one of the most high-profile Omani chefs in the hospitality industry.

The World Food Season 2 will feature a curated series of activities designed to keep shoppers entertained. The event invites home chefs and cooking enthusiasts to be part of the biggest ‘Super Chef’ Contest in the region and win amazing prizes. The cooking contest, which will be held in multiple locations, aims to unearth the hidden talents of culinarians who can successfully bridge traditional cooking with modern gastronomic techniques.

Visitors can look forward to an engaging culinary experience featuring live cooking demonstrations, exciting product tastings and interactive food showcases. These activities will provide a unique opportunity to discover new products, experience innovative food concepts and connect with the latest trends shaping the food industry, making the event a must-visit destination for food enthusiasts and industry professionals alike.

In addition to celebrating the diverse flavors, the event will also feature special offers and promotions on a wide range of food products. Customers can avail the best offers on more than 500 varieties of food products, as well as special deals on kitchenware and appliances. The event will also feature lively music, light entertainment, fun games and engaging activities during weekends at selected Lulu outlets, creating a vibrant and enjoyable atmosphere to attract shoppers and enhance their shopping experience.

Speaking at the event, Shabeer K.A, Director Lulu Oman stated, “We are happy to have brought “The World Food 2026 Season 2” to spotlight the diverse culinary landscapes under one roof. This unique celebration is more than a showcase of flavors; it is a global stage where diverse cultures connect through the universal language of food.”

“Moreover, through all our major promotions and deals, we aim to break down barriers to unlock exclusive shopping moments for our customers. We want to turn every visit into a memorable moment of discovery and celebration, making it easier than ever for customers to stock up on high-quality ingredients at affordable prices,” he added.

Along with World food season 2 celebrations, there will also be a limited-time Crazy Deals promotion, which will run from Oct 22 to Oct 26 at all Lulu branches. Additionally, there is a Sale promotion, where customers can get 20 to 50% discount on fashion categories, footwear, ladies’ bags, baby accessories and luggage. Happiness members can also receive added benefits during the entire promotional period.