MUSCAT: Oman Luxury has been named ‘Omani Brand of the Year’ at the fifth TAS Oman Business Awards, recognising the homegrown fragrance house for its brand development, identity and growing presence in the luxury fragrance market.

The prestigious award was presented by HE Khalid bin Hilal Al Maawali, Chairman of the Majlis Al Shura, during the awards ceremony held at IntercityHotel Muscat.

Founded in Oman, Oman Luxury has developed a premium fragrance portfolio rooted in the Sultanate’s heritage and culture, combining Omani influences with contemporary luxury perfumery.

The brand has sought to take an Omani luxury identity to a wider international audience, using fragrance and storytelling to showcase elements of the Sultanate’s traditions, landscapes and cultural character.

The Omani Brand of the Year award recognises the company’s journey in developing a distinctive homegrown brand while contributing to the growing profile of Omani products in the premium and luxury segments.

Its recognition also reflects the wider emergence of Omani brands seeking to compete beyond the domestic market while retaining a strong connection to their national identity.

Organised by The Arabian Stories (TAS), the TAS Oman Business Awards recognise businesses, entrepreneurs, leaders and achievers for excellence, innovation, leadership and impact across the Sultanate’s business landscape.

The 2026 ceremony marked the fifth edition of the awards, with 25 winners honoured across a range of categories.