MUSCAT : Audi Oman marked the arrival of the third generation Audi Q3 with an exclusive launch event held at the Audi showroom in Ghala Heights, introducing the latest evolution of one of the brand’s most successful compact luxury SUVs in the region.

Building on the success of its predecessors, the third generation Audi Q3 brings together progressive design, advanced digital innovation, refined driving performance, and everyday practicality in a premium SUV tailored for modern lifestyles. Featuring a sharper exterior presence and a redesigned digital cabin focused on comfort, connectivity, and driver experience, the new Q3 is available in both SUV and Sportback variants, offering versatility for both city driving and weekend journeys.

“The launch of the all-new Audi Q3 marks an exciting milestone for Audi Oman and reflects the continued evolution of customer expectations within the premium SUV segment. With its combination of refined design, advanced technology, and everyday versatility, the new model has been developed to suit modern lifestyles while delivering a more connected and comfortable driving experience. We are confident the all new Audi Q3 will resonate strongly with customers in Oman seeking a premium compact SUV that balances sophistication, practicality, and performance,” said Christian Nehme, General Manager of Audi Oman.

The launch event welcomed media, guests, and Audi enthusiasts for an exclusive first experience of the vehicle, highlighting Audi Oman’s continued focus on introducing premium mobility solutions that combine innovation, sophistication, and performance for customers in the Sultanate.

Confident, Contemporary Design
The all-new Audi Q3 adopts a stronger stance, defined by a wide Singleframe grille, sleekly tapered headlights and sculpted proportions that create a more expressive presence on the road. Muscular shoulders and distinctive lighting cues reinforce the model’s dynamic character, while the Sportback variant introduces a coupe-inspired silhouette for those who prefer a sportier look. A refreshed exterior palette, including Sage Green, Tambora Grey and the new Madeira Brown matte finish, adds further personalisation to the line-up.

Inside, the Q3’s transformation is even more pronounced. Audi’s panoramic digital stage combines a 12.8-inch MMI touch display with an 11.9-inch Audi virtual cockpit in a curved, driver-focused layout, improving visibility and simplifying interaction. A redesigned steering column unit frees additional console space, while ambient lighting packages and an optional SONOS premium sound system elevate the Q3’s lifestyle appeal.

Performance and Technology for Everyday Versatility
In Oman, the all-new Audi Q3 range features two TFSI engines designed for a blend of responsiveness and efficiency. The 110kW TFSI delivers 150 hp and 250 Nm of torque, offering smooth, refined performance suited to daily city routes. The 150kW TFSI quattro increases output to 204 hp and 320 Nm, pairing a 7-speed S tronic transmission with quattro all-wheel drive for more confident acceleration and stability across varied road conditions. Suspension development focuses on a balanced combination of comfort and agility, supported by progressive steering for precision in tight environments while maintaining composure at higher speeds.

Audi’s latest lighting technology features prominently in the all-new Q3. Digital Matrix LED headlights, using micro-LED technology, significantly improve brightness and contrast, while their intelligent guidance functions project orientation cues directly onto the road. Optional digital OLED rear lights introduce high-resolution signatures that adapt when vehicles approach from behind, enhancing both style and safety, complemented by the illuminated Audi rings, which create a distinctive, premium light signature even at night.

Practical Space with Refined Comfort
Versatility continues to be a core strength of the model. The SUV variant offers up to 1,386 litres of luggage capacity with the rear bench folded, while the Sportback offers up to 1,289 litres. A sliding rear seat and adjustable backrest angles make it easy to shift between passenger comfort and cargo needs. Additional refinement comes through acoustic glazing for the front side windows, available for the first time in this segment, offering a quieter cabin during highway travel.

A comprehensive suite of driver assistance systems supports everyday confidence, including adaptive cruise control, lane departure warning, lane change assist and park assist. Features such as the reverse assistant, trained parking and driver fatigue monitoring add further reassurance on more complex routes.

“The response received during the pre-order phase of the latest Audi Q3 has been extremely encouraging and reflects the strong interest customers in Oman already have towards the new generation model. We believe this launch will further strengthen Audi’s presence within the premium compact SUV segment in the Sultanate and continue building strong engagement with customers looking for a modern and well balanced driving experience,” said Muhammed Faisal Nawaz, Strategy Manager at Audi Oman..

The all-new Audi Q3 SUV and Q3 Sportback are available in Oman, with prices starting from OMR. 17,900.