MUSCAT : JETOUR is marking eight years of its “Travel+” strategy, celebrating its evolution from a pioneer of box-style SUVs in China into a leading global travel lifestyle brand. Represented in Oman by its official distributor, MHD Automobile LLC, JETOUR brings a travel-focused philosophy that resonates with the Sultanate’s diverse landscapes, outdoor culture and enthusiasm for family journeys.

Since its launch in 2018, JETOUR has placed travel at the center of its product development, technology research and customer engagement. Combining distinctive design with practical space, off-road capability and long-distance comfort, the brand has developed vehicles around the needs of urban commuters, families and adventure enthusiasts.

This approach has supported significant international growth. As of September 2026, JETOUR reported cumulative global sales of 2.56 million vehicles, with a presence in more than 100 countries and regions and over 2,000 sales and after-sales service outlets. The brand also reported ranking first in box-style SUV sales across 13 countries.

Commenting on the milestone, Mr. Mohsin Hani Al Bahrani, CEO of MHD ACERE, said: “JETOUR’s growth demonstrates the strength of a clear vision built around customers and their aspirations. In Oman, travel and exploration are part of our way of life, from family outings along the coast to discovering the country’s mountains and varied landscapes. The ‘Travel+’ philosophy connects naturally with these experiences. As the official distributor of JETOUR in Oman, MHD Automobile LLC is committed to supporting this journey through customer care, dependable after-sales service and vehicles that inspire people to explore together.”

A Global Vision with Local Relevance

JETOUR’s signature box-style SUVs combine a distinctive appearance with features designed to support everyday driving and travel beyond the city. Its global portfolio includes the T-Series, focused on light off-road travel, and the G-Series, positioned for the premium luxury off-road segment.

Guided by its “In Somewhere, For Somewhere, Be Somewhere” globalization strategy, JETOUR continues to develop its international portfolio and strengthen its presence across key regions, while expanding into markets including Europe, Australia and New Zealand.

For customers in Oman, the brand’s emphasis on versatility reflects the varied demands placed on a vehicle, from daily commutes and school runs to weekend escapes and longer family road trips.

Exploration, Philanthropy and Culture

Beyond its vehicles, JETOUR’s “Travel+” ecosystem brings together three connected pillars: exploration, philanthropy and culture.

Exploration is supported by technologies including XWD Fully Automatic Intelligent 4WD, GAIA All-Terrain Intelligent Architecture and C-DM Super Hybrid. These technologies underpin the brand’s wider ambition to make capable, comfortable travel accessible to more customers.

Its philanthropic activities connect exploration with environmental conservation. In Africa, JETOUR works with Discovery and the Cheetah Conservation Fund through the “Return of the Cheetah” initiative. Other efforts include partnerships with TCS and PULIHARA in Malaysia and the Markhor Conservation Program in Pakistan, supporting wildlife and habitat protection.

The cultural pillar brings people together through initiatives such as the “Travel+” Carnival, Global Fan Festival, football activities, international marathon events and FIBA partnerships. These platforms connect motoring with sport, regional culture and shared experiences.

Showcasing the Future of Travel

The 2026 JETOUR Global Technology Experience Day, taking place from 20 to 23 October under the theme “Future Travel Starts Now,” showcases the brand’s progress through a program spanning cities, mountains and wetlands.

Activities include Global Innovation Day, driving experiences through Moganshan’s bamboo forests and crested ibis conservation activities at Xiazhu Lake. Together, they demonstrate how JETOUR is translating its travel philosophy into experiences that combine technology, exploration and environmental awareness.

As JETOUR enters its next phase of growth, MHD Automobile LLC continues to represent the brand in Oman, connecting its global ambitions with the needs of local motorists. Customers are invited to contact MHD Automobile LLC to learn more about JETOUR models available in the S JETOUR vehicles are available across the Sultanate at showrooms in Azaiba, Mabela, Barka, Sohar, Buraimi, Salalah and the Mall of Oman.

For further information about the JETOUR range, customers may visit their nearest showroom or call 800 80 222.