MUSCAT: Leveraging its global reach and strategic partnerships, Vodafone Oman led and coordinated a high-level visit to Luxembourg for a delegation from the Small and Medium Enterprises Development Authority (Riyada) and the Oman Investment Authority (OIA), aimed at exploring international technology, procurement, and innovation models that support SME growth and economic development. The visit reflects Vodafone Oman’s role as a strategic gateway, enabling Omani government entities to access global best practices, future-ready ecosystems, and applied models that support national development priorities.

Eng. Bader Al Zidi, CEO of Vodafone Oman said, “SME growth today requires more than access to funding or markets. It requires exposure to systems that help businesses scale, compete, and integrate into wider value chains. Through Vodafone’s global network, we are able to support that by opening direct channels to models and expertise that are already being applied internationally. Our focus is not to replicate another market, but to understand what is relevant and how it can support Oman’s own priorities.”

Vodafone Oman facilitated visits to a number of leading technology and innovation platforms, focusing on areas such as procurement, artificial intelligence, and SME growth. These included Vodafone Procure & Connect that brings together world-class procurement and global voice and roaming to simplify how you buy, connect and operate; Tomorrow Street, a joint venture between Vodafone and Technoport supporting the growth of scaleups; and the House of Startups, an initiative by the Luxembourg Chamber of Commerce that brings together government, private sector, and innovators within one environment. The programme provided insight into how centralised procurement is managed at scale, how high-potential companies are integrated into global ecosystems, and how structured environments support collaboration and commercial growth.

The visit builds on Vodafone Oman’s wider focus on supporting Oman’s digital development through connectivity, enterprise solutions, cybersecurity, digital platforms, and partnerships that create practical value for businesses and communities across the Sultanate. In 2025, Vodafone Oman recorded strong growth in its enterprise segment, reflecting increasing demand from organisations for reliable connectivity, secure digital platforms, and responsive support that can evolve with their operational needs.