MUSCAT – The participation reaffirms its role in leading the development of integrated tourism and urban destinations and advancing a sustainable future for Oman’s tourism and built environment sectors.

Through its participation, OMRAN Group is showcasing a portfolio of landmark developments that embody its vision of creating innovative destinations that integrate contemporary architectural design, sustainability, and socio-economic value. This engagement further reflects the Group’s commitment to supporting the objectives of Oman Vision 2040 and enhancing the Sultanate’s appeal as a promising tourism and investment destination.

At its pavilion, the Group is showcasing several strategic developments, including Madinat Al Irfan, The Sustainable City – Yiti, Four Seasons Resort and Private Residences Muscat, Port Sultan Qaboos Waterfront, and Club Med Musandam Resort. In addition, the Group is highlighting a number of tourism experience projects being developed across strategic locations and nature reserves. These initiatives leverage Oman’s rich natural assets and scenic landscapes to deliver exceptional tourism experiences, contributing to tourism diversification, enriching visitor experiences, and strengthening the long-term competitiveness of the sector.

Eng. Ayad Ali Al Balushi, Chief Executive Officer of OMRAN Group, said: “OMRAN Design & Build Week is a strategic platform that brings together stakeholders shaping the future of development in the Sultanate of Oman. OMRAN Group’s participation reflects our commitment to showcasing how integrated destination development can advance tourism growth, attract investment, strengthen national competitiveness, and create lasting value for the national economy.”

The exhibition provides OMRAN Group with a valuable platform to highlight the role of integrated destination development in enabling a vibrant tourism economy. By bringing together planning, infrastructure, hospitality, and experience-led development under one vision, the Group continues to create future-ready destinations that serve visitors, residents, investors, and communities, while reinforcing the Sultanate of Oman’s position as a distinctive and competitive destination.

Eng. Ayad Ali Al Balushi added:
“At OMRAN Group, we view development as a long-term enabler of economic diversification and sustainable value creation. Our projects are designed to elevate the tourism offering of the Sultanate of Oman, reflect its cultural identity, strengthen local value creation, and support balanced growth.”

Throughout the exhibition, OMRAN Group will engage with investors, developers, consultants, partners, and visitors to share insights into its destination-led development model and its role in enabling the tourism ecosystem through strategic investment, integrated planning, and responsible development.