MUSCAT : According to a CPA statement, the initiative is structured to evaluate commercial, industrial, and service institutions based on their ability to provide high-quality services to Omani and non-Omani consumers.

The initiative targets businesses across sectors, with a particular focus on retail establishments, including hypermarkets and supermarkets, and aims to encourage adherence to established service standards. Institutions that meet these standards may be classified as a consumer-friendly institution.

Businesses that achieve the classification gain several benefits, including a comprehensive evaluation report highlighting strengths and areas for improvement, a Consumer Friendly Organisation certificate, and the right to announce their classification in media outlets for promotional purposes if they score 80 percent or higher. Additionally, qualifying institutions receive a Consumer Friendly Institution card.

To participate, commercial enterprises must register online through the designated portal: https://eqp.datamining.om/estebyan/mkyvfokg202382344448. For inquiries, the CPA can be contacted at 24119660 or 9665 9659.

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