Muscat: Furthering its legacy of rewarding customer loyalty through purposeful and impactful promotions, Bahar, the flagship brand of The National Detergent Company (NDC), has successfully concluded its largest-ever nationwide promotion, “Buy Bahar, Own Your Dream Defender”, with the official handover of the brand-new Land Rover Defender 110 to the lucky winner Mr. Muhammed Mubarak Al Muqaini. The campaign generated tremendous excitement across Oman, turning everyday purchases into memorable winning moments for thousands of customers.

The promotion invited customers to purchase any Bahar, Farah, Pinex or Spark product worth OMR 4 or more to receive a raffle coupon. The highly anticipated raffle draw saw one fortunate participant win the iconic Land Rover Defender 110, along with 75 grand prizes, including the latest iPhone 16 models, Samsung Galaxy S25 smartphones, and 50 grams of gold. In addition, the campaign featured a wide range of guaranteed scratch-and-win prizes, reinforcing its powerful message: Everyone is a Winner.

Commenting on the successful conclusion of the campaign, Mr. Murali Sundar, CEO of NDC, said: “At Bahar, our commitment extends beyond delivering superior-quality products — we strive to create meaningful value and memorable experiences for our customers. The overwhelming participation in this promotion is a testament to the trust our customers place in us. We are delighted to reward that loyalty and look forward to bringing in more purposeful initiatives in the future. We would also like to extend our sincere thanks to all our trade partners for their strong support in making this promotion a great success by providing enhanced visibility and prominent in-store placement for our brands which played a vital role in driving consumer engagement and participation.”

Echoing this sentiment, Mr. Anish Kumar, Head of Sales and Marketing at NDC, added:

“This campaign was designed to celebrate our customers and to express our deep appreciation for their continued support. The excitement we witnessed, from coupon collection to the raffle draw and the final handover- reflects the strong bond Bahar shares with families across Oman and the wider GCC.”

As a proud Omani brand, Bahar continues to lead the market with its superior-quality home and personal care products. Backed by a legacy of innovation, strong market insight, and an agile approach to consumer trends, the brand remains committed to driving sustainable growth and creating differentiated value. Through continuous product enhancement and purposeful brand initiatives, Bahar maintains its standing as a trusted name in Oman’s fast-moving consumer goods sector.