Muscat: Franchising has emerged as one of the fastest-growing business models worldwide, offering entrepreneurs access to proven concepts while reducing risks. In Oman and Saudi Arabia, it is increasingly viewed as a driver of job creation, knowledge transfer, and brand expansion.

The upcoming exhibition will gather more than 100 Omani, Saudi, and international brands across diverse economic sectors. It will provide a platform for business owners, entrepreneurs, and investors to explore franchising opportunities, gain professional advice, and attend training workshops on global best practices and legal frameworks.

His Excellency Faisal bin Abdullah Al Rawas, Chairman of the OCCI, said the event reflects the strong partnership between Oman and Saudi Arabia’s private sectors and embodies shared vision to open new horizons for investors and create a stimulating environment for building strategic partnerships.

Eng. Hamoud bin Salem Al Saadi, Second Vice Chairman of the OCCI and head of the Chamber’s Commercial Excellence Center, added that the event will also feature dialogue sessions on financing, international expansion strategies, and success stories from the region’s franchising sector.