MUSCAT : In a decisive step toward transformation and renewed public engagement, Shell Oman Marketing Company (Shell Oman) hosted a landmark media event in Muscat under the theme “Powering Progress in Oman: From Inception to the Future”, a reflection of the company’s renewed commitment to growth grounded in trust, innovation, and national impact.

Held on 10 September 2025, the event welcomed industry stakeholders, national media, and Shell Oman’s executive management team led by the CEO.

Amid the fast-evolving energy and mobility landscape, the event underscored Shell Oman’s ambition to grow in step with Oman Vision 2040. Reflecting this vision, CEO Dr. Mohammed Al Balushi remarked: “For 67 years, Shell Oman has proudly stood alongside this beloved nation, building a legacy of service and trust. Our journey has always gone beyond operations — it has been about a deep connection with people and community. Today, we reaffirm our commitment to work hand in hand with all segments of society, contributing to Oman’s progress in line with our Powering Progress strategy and Oman Vision 2040.

Inspired by innovation and a spirit of renewed national achievement, we move forward with confidence under the wise leadership of His Majesty Sultan Haitham Bin Tarik, may God protect him, to help realize his vision for Oman’s future.”

Throughout the event, Shell Oman showcased landmark achievements across its core businesses. Highlights included the inauguration of the Sultanate’s first hydrogen service station, the launch of FuelSave 91, and the signing of a major contract with Oman Air at Muscat and Salalah International airports. The company also announced a strategic EV partnership with Porsche and underscored its collaboration with Al Meera to modernize the Non-Fuel Retail experience. In Lubricants, Shell Oman celebrated 40 years of operations at its world-class Lubricants Blending Plant, a cornerstone in supporting local industry and exports, while also introducing Shell’s pioneering immersion cooling technologies designed to enable the growth of data centres in Oman and across the region.

Collectively, these milestones reflect Shell Oman’s drive to innovate, elevate customer experience, and advance the energy transition.

The conference also underscored Shell Oman’s employee engagement efforts, a notable 94% Omanization rate and its commitment to In-Country Value (ICV). These initiatives are not just economic contributions but also positions Shell Oman as a catalyst for national progress and a trusted partner for locals.

Beyond operational performance, Shell Oman emphasized its evolving brand story, one that embodies resilience and ambition.

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