Beijing — Chinese toy giant Pop Mart has posted a remarkable near 400% surge in first-half profits, powered by the runaway global success of its “ugly-cute” Labubu dolls.
The quirky creature, part of Pop Mart’s The Monsters series, has become a pop culture sensation, fueling sales of more than 4.8 billion yuan ($670 million) in just six months — around a third of the company’s total revenue.
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From Trend to Global Expansion
Pop Mart’s Chief Executive, Wang Ning, said the company is now on track to smash its earlier revenue forecast of 20 billion yuan for 2025, with projections suggesting it could exceed 30 billion yuan ($4.1 billion) by year-end.
To keep up with demand, the company is accelerating its international push — expanding its U.S. presence to 50 stores by December and entering new markets in the Middle East, Central Europe, and Latin America.
More Than Just Toys
What began as a quirky figurine has morphed into a lifestyle phenomenon. Alongside the dolls, Pop Mart has rolled out Labubu-inspired accessories, including mini phone charms, cementing the character’s place in fashion and everyday culture.
Labubu’s popularity has been amplified by celebrities such as Rihanna, David Beckham, and K-pop star Lisa, who have been spotted with the toy, turbocharging its “viral” status worldwide.
