MUSCAT : The announcement, made during the Arabian Travel Market in Dubai, marks a significant step in reinforcing Oman’s position as a sustainable tourism hub and highlights Omran Group’s commitment to implementing international environmental and social sustainability standards across its hospitality portfolio.

The 16 properties that have attained the WTTC Hotel Sustainability Basics verification are: JW Marriott Muscat, W Muscat, InterContinental Muscat, Alila Hinu Bay, Alila Jabal Akhdar, Barceló Mussanah, Crowne Plaza Duqm, Crowne Plaza OCEC, Crowne Plaza Salalah, dusitD2 Naseem Jabal Akhdar, Atana Musandam, Atana Stay Ashkara, Atana Stay Salalah, City Hotel Duqm, Masirah Island Resort, and Ras Al Jinz Turtle Reserve.

On the environmental front, the verified hotels have implemented effective measures to optimise energy and water consumption, reduce carbon emissions, and minimize plastic waste, thereby enhancing resource efficiency and mitigating environmental impact. In terms of social sustainability, the hotels actively contribute to local communities by fostering partnerships with small and medium enterprises (SMEs) and empowering local entrepreneurs through inclusive business integration.

Hashil Obaid Al Mahrouqi, Omran Group’s CEO, commented on this achievement, stating: “We take great pride in our hotels receiving this esteemed verification, a testament to Omran Group’s unwavering commitment to integrating sustainability as a fundamental pillar across all its operations and projects.

Guided by our vision for the tourism sector, we have adopted a comprehensive sustainability framework cantered on four key pillars: environment, society, economy, and cultural heritage. Through this approach, we strive to strike a balance between economic growth and the preservation of natural resources, ensuring the long-term sustainability of Oman’s tourism sector and maximizing its positive impact for generations to come.”

Julia Simpson, WTTC President & CEO, said “We are delighted to see OMRAN Group leading the way in sustainable hospitality in Oman. By achieving verification under the WTTC Hotel Sustainability Basics, OMRAN is setting a powerful example for the region. This milestone underscores the Group’s commitment to responsible tourism and aligns with our global mission to drive sustainability across the Travel & Tourism sector. OMRAN’s efforts show that sustainability and excellence in hospitality can go hand in hand.”

Building on this commitment, Omran Group continues to pioneer sustainable hospitality models that enhance resource efficiency, encourage the adoption of eco-friendly innovations, and ensure the implementation of sustainable operational standards. These initiatives align with broader global efforts to reduce environmental impact and address pressing sustainability challenges.

Beyond its own portfolio, Omran Group is committed to fostering a culture of sustainability across Oman’s hospitality sector. The Group actively encourages hotels and resorts across the country to adopt the WTTC Hotel Sustainability Basics framework and leverage the available tools to enhance their sustainability efforts. This initiative is part of a broader mission to accelerate the transition toward a more responsible and resilient tourism sector, ensuring that Oman remains at the forefront of sustainable hospitality on a global scale.

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