Muscat: The forum runs from April 27 to 28, 2025, at The St. Regis Al Mouj Muscat Resort.
Guided by the leadership of His Majesty Sultan Haitham bin Tarik and Oman Vision 2040, the Advantage Oman Forum serves as a powerful platform for engaging with thought leaders, government officials, and private sector innovators.
“In Q3 2024, foreign direct investment in Oman rose by an impressive 16.2% compared to the same period in 2023. S&P Global Ratings has moved our credit rating up to BBB- with a stable outlook, GDP is projected to rise by 3.4% this year, better than the predicted performance of many major economies. The Omani Rial is ranked the third strongest currency in the world in 2025. These developments underscore Oman’s strong economic fundamentals and our potential for impact-oriented investors,” says His Excellency Qais Al Yousef, the Minister of Ministry of Commerce, Industry & Investment Promotion.
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The forum’s agenda includes high-impact sessions such as “The Shape of Things to Come,” exploring megatrends like AI, green energy, and Industry 5.0, and “Risky Business,” which redefines risk as a catalyst for innovation. Environmental sustainability takes center stage in “A Defining Moment,” while leadership and resilience are explored through creative perspectives in “Beyond the Comfort of Certainty.” The final session, “Storytelling Nations,” delves into how narrative shapes policy, investment, and national identity.
Speakers include high-profile figures like CNN’s Richard Quest, OIA President H.E. Abdulsalam Al Murshidi, Ministers from Oman and the UAE, and global business leaders like Mohamed Alabbar and Yusuff Ali M.A. Sector-specific roundtables will tackle opportunities in tourism, logistics, mining, food security, renewable energy, and ICT.
Beyond discussions, attendees will experience Oman’s rich culture and forge partnerships aligning with the Sultanate’s priority sectors—from green hydrogen and logistics to tourism and manufacturing. Oman’s ambitious green hydrogen targets alone—1 million tonnes by 2030—signal the scale of opportunity on offer.





