MUSCAT : The platform, inaugurated under the patronage of His Excellency Salim bin Mohammed Al Mahrouqi, Minister of Heritage and Tourism, aims to provides business opportunities for SMEs and craftspeople to market their products and reach a larger customer base without any registration fees or interest on sales transactions.

It offers a user-friendly interface for businesses to showcase their products across various sectors, including handicrafts, personal care, beauty products, perfumes, incense, fashion, accessories, and jewellery.

Speaking at the launch, His Excellency Salim Al Mahrouqi pointed out that the platform’s primary goal is to empower local businesses, helping them to expand their market presence and increase sales. He noted that the ‘Omani Crafts House’ would open new doors for SMEs and artisans to engage with a broader audience, showcasing Oman’s rich craftsmanship and innovation.

The platform is managed by ‘Kushk’, one of ASMED’s incubated SMEs, and provides seamless services for vendors, including delivery through ‘Nool Delivery’, another local SME.

The platform also features a dedicated control panel for each organisation, allowing vendors to manage their products, track sales, and monitor inventory in real time. Each business also receives an electronic wallet linked to their account, with various payment solutions available for smooth transactions.

To be eligible to register on the platform, businesses must be officially registered with ASMED, and the products offered must be locally sourced, of high quality, and feature distinctive packaging.

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