Berlin – This partnership aims to enhance the digital distribution of Oman’s tourism offerings, making them more accessible to a global audience.

The collaboration will integrate local tour and activity providers onto Expedia Group’s platform using advanced API technology. It will also launch a global digital marketing campaign targeting travellers from the US, UK, and the Middle East. This initiative is a key element of Visit Oman’s strategy to increase digital connectivity and boost the visibility of Oman as a leading travel destination.

The move aligns with Oman’s National Tourism Strategy 2040, which prioritizes digital transformation as a means to expand the country’s tourism sector.

Commenting on the partnership, Shabib Al Maamari, Managing Director of Visit Oman, stated: “By leveraging Expedia’s global reach and advanced digital marketing capabilities, we are bringing Oman’s rich cultural heritage and breathtaking landscapes to millions of potential travellers worldwide. This collaboration not only strengthens our visibility as a premier destination, but also makes Oman’s travel offerings accessible to a vast audience. We’re committed to empowering local tourism providers and SMEs by placing Omani offerings on the global digital map.”

Jennifer Andre, Vice President of Business Development at Expedia Group Media Solutions, also highlighted the significance of the collaboration. “We are thrilled to partner with Visit Oman to showcase Oman’s diverse travel offerings to targeted international markets. By adding Omani activities onto our platform and creating impactful marketing campaigns to drive demand, we are helping to connect local tourism providers to the right traveller, at the right time, boosting awareness and economic value to the destination,” she explained.

This partnership marks a significant step forward in enhancing Oman’s presence on leading global Online Travel Agencies (OTAs), driving inbound tourism, and showcasing the country’s unique travel offerings to the world.

This collaboration underscores Visit Oman’s commitment to empowering local tourism providers and SMEs through digital distribution, ensuring that Oman’s diverse tourism offerings are accessible to a global audience.