Muscat – With over 20 years of experience in the aviation industry, including extensive work within the low-cost carrier (LLC) sector, Steve brings a wealth of expertise to the role. He will play a pivotal role in driving SalamAir’s continued growth and success.

In his new role, Steve will lead SalamAir’s commercial division and establish new markets to support the fleet’s growth. Passionate about innovation, he will prioritise a digital-first focus to ensure SalamAir leverages new technologies to remain agile. His proven track record as CCO, coupled with hands-on experience building and transforming low-cost carriers, makes him an ideal fit to develop SalamAir’s commercial strategy.

Steve’s career has seen him undertake numerous senior management roles at leading low-cost airlines, including his most recent position as Chief Commercial Officer at BA Euroflyer. Additionally, he was the Chief Commercial Officer of Flynas, where he was responsible for the Commercial transformation of the airline, and Mango Aviation Partners, where he worked to establish LCCs such as V Air and HK Express. Steve began his career in Australia with Qantas.

Expressing his delight at joining SalamAir at such an exciting time in its journey, Steve Allen said, “As a leading low-cost carrier in such a dynamic region, SalamAir is well-positioned to continue delivering value to its customers through low fares and increased flight options. I look forward to contributing to the company’s success as we expand and grow the airline to reflect the needs of the Oman market, and in line with Oman’s Vision 2040.”

Adrian Hamilton-Manns, CEO of SalamAir, said, “We are delighted to welcome Steve to the SalamAir team. His depth of experience with low-cost carriers, combined with his strategic vision, will be instrumental to our commercial success as we continue to grow and improve our airline to meet the growing demand.”