Muscat – At a press conference held today, January 25, at the University of Nizwa, the main organising committee explained that the conference is first of the activities of the twentieth cultural season, which will be held under the slogan ‘Towards Fruitful Tourism – Leadership and Sustainability’.

The event will bring together 200 participants, including 80 speakers, to discuss heritage, tourism, and the integration of technology.

Dr. Suleiman Al-Husseini, Director of the Al Khalil Bin Ahmed Al Farahidi Center, shared that His Excellency Salem bin Mohammed Al Mahrouqi, Minister of Heritage and Tourism, will inaugurate the conference and cultural season, welcoming experts and officials from around the world.

He further explained that the conference aims to present modern studies that contribute to linking heritage with tourism and culture, and enhancing the sustainability of heritage resources. He pointed out that the conference will focus on highlighting the importance of heritage sites in supporting tourism, and encouraging investments in this sector, in addition to discussing recent archaeological discoveries.
The conference will cover sustainability of heritage, economic impacts of cultural industries, and the role of tourism in identity preservation.