MUSCAT: His Majesty Sultan Haitham bin Tarik on Wednesday inaugurated the Oman Nation Brand identity at Al Barakah Palace.
A public voting campaign was launched last month for the Oman Nation brand visual identity. It followed an extensive 12-month research and development phase and is one of several public engagement initiatives conducted and planned for the country’s ongoing Oman Nation brand strategy.
Over a four-day voting period from December 26 to 29, the country-wide campaign gave Omani citizens and Oman-based residents an opportunity to select and vote for one of three Oman Nation brand visual identities, each of which take the form of a logo inspired by various Omani design elements.
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His Majesty commended the role of the Financial and Economic Committee of the Council of Ministers supervising the project to develop the unified promotional identity of the Sultanate of Oman, and the technical and administrative teams in the National Program for the Development of the Private Sector and Foreign Trade (Nazdar) for their efforts to develop the unified promotional identity strategy, in cooperation with the relevant government units and private entities and institutions that contributed to the project in all its stages.
His Majesty also directed the government units to adopt the outputs of the identity – each according to his jurisdiction – to ensure the successful implementation of the outputs of the identity strategy and to unify the promotional efforts and communication messages of state institutions related to promoting the Sultanate of Oman.
