MUSCAT : Aimed at empowering family business owners, the two-day initiative explores strategic approaches to venture investment and governance while fostering innovation.

The event features panel discussions and workshops on venture capital’s pivotal role in family business growth and sustainable governance. Among the highlights is a workshop titled “Venture Investment for Family Businesses – Innovation and Growth”, which underscores the importance of capital markets, human resources, and technology in driving innovation. Experts emphasized that governance standards and financial transparency are essential for businesses to thrive beyond traditional private ownership models.

Another key session, “From Tradition to Innovation”, spotlighted the need for family businesses to expand into emerging sectors like artificial intelligence, renewable energy, and advanced technology. Participants were encouraged to embrace change, leverage start-ups, and explore knowledge-driven industries to remain competitive.

The dialogue session, “Expectations and Reality: The Path to Building an Entrepreneurship System”, addressed challenges faced by startups, focusing on access to financing and investment opportunities. Discussions highlighted Oman and GCC nations’ efforts to attract both local and international investors, creating a fertile ground for entrepreneurship.

The programme will continue tomorrow with a workshop titled “Family Offices – Strategic Investment and Governance”. This session will explore the establishment of family offices as vital investment hubs, combining expertise and capital to support emerging businesses. Participants will also examine governance best practices, strategic investment planning, and the role of family offices in enhancing the entrepreneurial ecosystem.

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