MUSCAT : LuLu Oman launched ‘India Utsav’ campaign to take its customers on an incredible journey to celebrate the rich and vibrant diversity of Indian culture, heritage, traditions and flavors. The campaign will be held from 25th January to 5th February 2024 at Lulu outlets across the Sultanate, offering customers a unique opportunity to experience the best of Indian products in all categories from fresh food to non-food, grocery, lifestyle and fashion.
The event, which was inaugurated by H.E Amit Narang, the Ambassador of India to the Sultanate of Oman, will transform the hypermarkets into vibrant aisles brimming with the colors, flavors, and the captivating spirit of this incredible nation.
Speaking from the sidelines of the event, the Ambassador said, “The ‘India Utsav’ at Lulu has become a signature annual event and we are happy that India and its products are being given their pride of place at these events. The growing acceptance of India and its products over the years globally is being reflected even here in the Sultanate, which is why the “India Utsav’ at Lulu has become such a anticipated event”, he added.
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The festival is an invitation to discover unique and authentic Indian products as well as savor the delectable flavors of Indian cuisine. From creamy curries and biryanis to melt-in-the-mouth sweets and refreshing drinks, customers can tantalize their taste buds with the magic of Indian cuisine. There will be live cooking demonstrations featuring regional specialties from across India. Throughout the festival, customers can enjoy exclusive discounts and promotions on a wide range of Indian products.
Shabeer K A, Regional Director – Lulu Hypermarkets, Oman, “At Lulu, we are passionate about celebrating the world’s rich cultures. This festival is an invitation to experience the beauty and soul of the remarkable country India. This is also an opportunity for our customers to explore the incredible products, culinary delights, and cultural glimpses that India has to offer”.
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