MUSCAT : Oman’s leading SME development company, Sharakah, has unveiled an uplifted visual brand identity through a significant brand uplift as part of its transformation journey. This change aims not only to rejuvenate the company’s image but also to signify ameliorate in its strategic focus as Sharakah ventures into new impactful and sustainable sectors, including renewable energy and Information, In Country Value projects and communication technologies (ICT). Long acclaimed for its continuous support to nurturing entrepreneurial talents and elevating emerging business leaders, Sharakah’s move sets the stage for a promising future.

Designed to communicate the brand’s core values of themes of ‘Professionalism, Connection, and Modernism’, the uplifted logo showcases a group of figures joining hands, symbolising the supportive network that Sharakah provides to its partners and clients. This sense of unity is further emphasised by the typography, which utilises minimal yet bold lines with sharp angles to convey a sense of innovation and leadership.

As a special tribute to the Sharakah’s 25 years of service, the anniversary edition of the logo incorporates black and silver tones, supported by a ‘25 years’ design element. This serves to underscore the brand’s longstanding commitment to empowering entrepreneurs and facilitating business growth.

Sharakah has also made a conscious shift in its colour palette as part of this brand uplift exercise. In a departure from its previous vibrant colour scheme, the company has adopted a more sustainable, complementary set of colours. The dominant shade, Banana Palm Green, has been chosen for its symbolism of growth, sustainability, success, and its applicability to impactful industries and new beginnings. This is balanced by Phantom Black, culminating in a palette that not only harmonises visually but also resonates with the brand’s renewed focus on sustainability and growth.

Ali Ahmed Muqaibal, CEO of Sharakah, says, “The brand uplift does not only showcase Sharakah’s evolution but also reinforces our unwavering commitment to assisting individuals through key life stage transitions. By offering solutions that meld aspirations with practical considerations, we continue to play an essential role in the personal and professional development of aspiring leaders and entrepreneurs. The refreshed brand identity serves as a visual testament to this dedication, encapsulating our core values and strategic focus while heralding an exciting new chapter in our journey of empowerment and growth. Our comprehensive brand uplift, unveiling an uplifted logo is emblematic of Sharakah’s evolving ethos and strategic objectives. The logo features a minimal yet bold typography, with sharper angles to accentuate the company’s forward-thinking approach.”

The new brand identity will be visible across online and offline channels and will be reflected in brand campaigns, the website, social media channels and all other collaterals.

Brands regularly choose to go for a brand uplift to bolster their image and stay pertinent in an ever-changing market landscape. In the case of Sharakah, the brand uplift serves as a tactical move to mark its 25th anniversary, indicating a shift in focus towards emerging sectors and a new guarantee to fostering entrepreneurial talents. The updated brand uplift aims to align with evolving market needs and customer expectations, underlining Sharakah’s reputation as a vibrant and avant-garde institution.

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