Tuesday, August 25, 2026

Lifestyle News

From Runway to TikTok: How social media is changing the way fashion trends take off

In Oman and across the GCC, social media is transforming how young people discover, interpret and make global fashion trends their own.

By Hiyaa Sampat

info@thearabianstories.com

Tuesday, August 25, 2026

Muscat: Current fashion trends have reached a stage where they no longer need to wait for magazines or fashion shows to reach consumers. Thanks to platforms like TikTok and Instagram, trend discovery is a part of everyday life. In just a few hours, a new look or styling tip making the rounds on social media can reach millions of people, making it easier for Generation Z to get fashion advice from celebrities, influencers, or regular netizens rather than relying on traditional fashion authorities.

In Oman and other GCC countries, young people are following worldwide fashion trends and adjusting, adapting, or mixing them with regional culture, individual style, and preferences. A wide variety of looks and styles can now be found on social media platforms, where young adults post their interpretations of current styles, so everyone can find something trending or in fashion.

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