Muscat: Across the UAE, Saudi Arabia, and Muscat, new fashion trends have accelerated the emergence of statement jewellery, exceptional silhouettes, bright materials, and designs that draw on fashion heritage.

Particularly in Muscat, with the inception of Muscat Fashion Week, traditional Omani fashion practices have come to the centre of the design debate regarding local and international experience applied in the modern fashion industry.

The shift in fashion trends away from the exclusive use of heritage as a point of reference signals an intention to make luxury projects more personal. From the abundance of gold in jewellery and traditional Omani adornments to the rich fabrics used in sophisticated Omani dresses, it is becoming increasingly clear that heritage is being used as a focal point of style.