Muscat: The agreement, supported and funded by the Agricultural and Fisheries Development Fund, was signed by His Excellency Dr. Saud bin Hamoud Al Habsi, Minister of Agriculture, Fisheries and Water Resources, and Sayyid Khalid bin Hamad Al Busaidi, Chairman of the Board of Directors of Amouage Perfumes, in the presence of officials and specialists.

The project will establish an integrated model for sustainable frankincense harvesting across approximately 1,500 acres (6 square kilometres) in Wadi Gazelle, Dhofar Governorate. Harvesting operations will be carried out according to internationally recognised sustainability standards and responsible harvesting practices, while field surveys, production monitoring and quality assessments will help ensure the long-term preservation of frankincense trees.

H.E. Dr. Al Habsi said the partnership marks an important milestone in developing Oman’s frankincense industry on sustainable foundations that balance environmental protection with economic growth. He noted that the initiative aligns with the objectives of Oman Vision 2040 by supporting economic diversification and encouraging investment in local natural resources.

He also highlighted the project as a successful example of public-private sector collaboration, supported by the Agricultural and Fisheries Development Fund, which continues to finance initiatives that strengthen the sustainability and value of the agricultural and fisheries sectors.

For his part, Sayyid Khalid Al Busaidi said Amouage remains committed to showcasing Oman’s unique natural ingredients while preserving their environmental and cultural significance. He noted that incorporating Omani frankincense into luxury fragrance creations allows global audiences to experience the richness of Oman’s natural heritage.

The project will also focus on empowering local communities through training, qualification and employment programmes for residents involved in harvesting and field monitoring activities. International experts and specialists will oversee these programmes, creating sustainable job opportunities and encouraging greater community participation in the development of the frankincense sector.

In addition, specialised technical databases will be developed to document production volumes and quality levels, providing reliable data to support future planning, investment and development decisions.

According to Sayyid Khalid, the initiative is expected to strengthen the value chain of Omani frankincense, improve product quality and expand opportunities in international markets. Future plans include transporting frankincense harvested from Wadi Ghazal to the Ain Doukah factory and visitor centre, where it will be processed into aromatic oils used in the production of luxury perfumes.

The project builds on Oman’s growing success in sustainable frankincense harvesting. In August 2025, Wadi Dawkah received international certification from the FairWild Foundation for meeting global standards in sustainable and ethical harvesting, further enhancing Oman’s reputation as a source of high-quality, responsibly harvested frankincense.

The first harvesting operations in Wadi Gazelle are expected to begin following the completion of training and qualification programmes for national cadres.