MUSCAT : Malabar Gold & Diamonds, the 5^th largest jewellery retailer globally with over 445 showrooms across 14 countries, has launched its first showroom in the state of Assam at Guwahati. The launch also strengthens Malabar Gold & Diamonds’ regional network, taking its presence to 21 showrooms in the East India region.

The showroom was inaugurated by bollywood actor Sonu Sood and Mr. O. Asher, Managing Director, India Operations, Malabar Gold & Diamonds, in the presence of Mr. Siraj P.K, Head of Retail Operations; Mr. Thahsil Ahammed, Regional Head-East India, other senior management team members, customers and well-wishers. 

Spread across 8,000 square feet, the new Guwahati showroom has been designed to offer a premium jewellery retail experience, with refined interiors, spacious product displays, and a layout that supports comfortable browsing and personalised assistance. The showroom reflects Malabar Gold & Diamonds’ global retail standards, combining scale, ambience, and service-led engagement for customers in Assam.

The Guwahati showroom showcases an extensive range of gold, diamond, platinum, gemstone, and silver jewellery, curated for bridal, festive, occasion-led, gifting, and everyday wear. Customers can explore Malabar Gold & Diamonds’ signature collections, including Mine diamond jewellery, Era uncut diamonds, Precia gemstone jewellery, Ethnix handcrafted jewellery, Viraz polki jewellery, and other design-led collections across traditional and contemporary styles.

A key highlight of the showroom is Chitrangi, Malabar Gold & Diamonds’ East-inspired collection that celebrates the visual heritage of Bengal and Odisha. The collection draws from temple motifs, alpana-inspired patterns, sankh forms, and the rhythm of Eastern craftsmanship, bringing a regional design language into finely crafted jewellery for today’s customer.

Speaking on the launch, Mr. M.P Ahammad, Chairman of Malabar Group, said, “The opening of our first showroom in Assam is a significant step for Malabar Gold & Diamonds. Guwahati is a strong cultural and commercial centre for the Northeast, with customers who value design, purity, trust, and a premium buying experience. This showroom has been created to bring our full retail promise to Assam, from world-class collections and transparent pricing to personalised service and long-term customer assurance. As we enter this market, our focus is to build enduring relationships with customers and serve them with the same values that have shaped Malabar’s growth across India and global markets.”

Malabar Gold & Diamonds’ integrated manufacturing units play an important role in maintaining consistency across design, quality, and supply. These facilities support the brand’s ability to offer a wide range of jewellery across categories while ensuring controlled craftsmanship standards, reliable finishing, and steady product availability across markets.