MUSCAT – The initiative seeks to promote moderation in food and drink, encourage healthier consumer choices, and position cafés as active partners in improving community dietary habits.
The centre pointed out that reducing sugar does not negatively impact sales; instead, it appeals to a growing segment of health-conscious customers. Gradual sugar reduction can lower operating costs, enhance a café’s image as a health-friendly establishment, and build long-term trust with patrons. Participation also supports broader public health goals, including combating obesity and diabetes, while helping to embed a culture of moderation and conscious food choices in Omani society.
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