MUSCAT – Held from January 11 to February 11, 2026, the campaign brought together 1,574 retail outlets across various governorates of the Sultanate of Oman, nearly doubling last year’s participation of 814 outlets. The ministry said the sharp increase reflects growing engagement from the private sector and rising confidence in the local market, underscoring the campaign’s establishment as a key annual economic event.

The festival showcased a broad range of products and services. In the retail and lifestyle sector, participating outlets offered promotions on food products, clothing, perfumes, cosmetics, electronics and home appliances. The hospitality and leisure segment included hotels, restaurants and cafés, while professional services ranged from engineering offices and clinics to medical centres and pharmacies.

Automobile dealers also joined the campaign, contributing to activity in the transportation sector.
According to the ministry, the campaign recorded significant consumer turnout across different governorates, helping to stimulate markets and shopping centres, enhance purchasing power and support the overall economic cycle, particularly in the lead-up to the holy month of Ramadan.