Thursday, February 05, 2026

Oman News

Do social media influencers in Oman need to pay tax?

Income from ads, sponsorships and paid content is treated as commercial activity under Oman’s tax law. So do influencers in Oman need to pay VAT? Here’s what you need to know.

TAS News Service

info@thearabianstories.com

Thursday, February 5, 2026

MUSCAT : Oman’s tax laws apply uniformly to all individuals engaged in economic activity, including social media influencers, with no special treatment or exemptions, a senior official at the Oman Tax Authority said.

Mahmood Al Rubaani, Director General of Operations and Tax Services, clarified that references to “influencers” from a tax perspective relate specifically to content creators who earn income through commercial activities such as advertising, sponsorships or paid digital content.

“There is no special law for social media influencers,” Al Rubaani told The Arabian Stories. “Anyone conducting an economic activity is subject to the same legal and tax obligations under Omani law.”

Under Oman’s Value Added Tax (VAT) law, any person conducting a commercial activity whose annual revenue exceeds RO 38,000 is required to register with the Tax Authority.

Once registered, influencers must submit quarterly tax returns, in line with the requirements applied to all registered taxpayers.

Al Rubaani stressed that tax classification is based solely on income-generating activity, not public profile or social status.

“The law applies equally to everyone. Influencers are treated like any other business entity if they earn taxable income,” he added.

The clarification comes amid growing scrutiny of digital-based income streams as Oman continues to expand its tax base in line with broader fiscal sustainability goals.

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