MUSCAT : New World Autos marked another significant milestone in its partnership with Chery with the grand opening of a state-of-the-art Chery showroom in Barka. Strategically located to serve customers in one of Oman’s rapidly growing regions, the new facility further expands Chery’s footprint and reinforces the brand’s commitment to delivering exceptional automotive experiences.

The inauguration event was attended by distinguished guests and representatives from various sectors, reflecting the growing interest in Chery vehicles across the Sultanate. Speaking at the event, a New World Autos representative said: “Chery’s success in Oman reflects its strong focus on quality, advanced engineering, and dependable performance, offering customers exceptional value for money. We are proud to strengthen our partnership with Chery and bring its innovative range closer to our valued customers in Barka.”

Showroom Highlights

The new Barka showroom offers customers an immersive experience with modern facilities, interactive product displays, and a dedicated sales and marketing team committed to delivering a seamless and personalized service.

Guests at the launch event explored Chery’s popular models, known for their refined build quality, innovative technologies, and advanced safety features. The current model range in Oman includes:

• ARRIZO 5 – A stylish sedan offering comfort, efficiency, and smart features for everyday driving.
• ARRIZO 6 – A sophisticated sedan featuring premium interiors and advanced safety systems for a refined driving experience.
• ARRIZO 8 – A flagship sedan combining luxury, cutting-edge technology, and superior performance.
• TIGGO 4 – A compact SUV designed for dynamic performance and urban versatility.
• TIGGO 7 – A mid-size SUV delivering a balance of power, comfort, and advanced connectivity.
• TIGGO 8 – A premium SUV offering superior comfort, subtle ambient lighting, and impressive fuel efficiency.
• TIGGO 9 – A top-tier SUV featuring bold design, advanced technology, and exceptional driving comfort.

Global Recognition

Chery’s global reputation continues to grow, as reflected in recent accolades:

• Ranked as the best Chinese global brand builder in cars and 14th overall in the 2023 Kantar & Google Chinese Global Brand Builders report.
• Secured first place among all Chinese automotive brands in the J.D. Power 2023 China Initial Quality StudySM (IQS). For more details please visit (https://china.jdpower.com/press-release/2023-IQS)