MUSCAT : His Majesty Sultan Haitham bin Tarik on Monday stressed the importance of proactive engagement with public issues and challenges through clear, accurate communication across traditional media and social media platforms, as he met the chairman and members of the State Council.

His Majesty said effective communication was essential to ensuring that correct messages reach society, particularly on issues raised in the media and on digital platforms, noting that transparent explanations of government efforts and achievements help strengthen public awareness and trust.

He underlined the need for institutions to clearly articulate the work being undertaken, the progress achieved and the outcomes realised at the national level, in order to counter misinformation, address public concerns and foster a well-informed society.

His Majesty also highlighted the broader role of communication in supporting national development, saying that raising societal awareness contributes to preserving development gains, reinforcing confidence between institutions and citizens, and supporting the country’s long-term development objectives.

During the meeting, he reiterated that responsibility for addressing national-level issues is shared among all state institutions and their agencies, calling for closer coordination and effective implementation mechanisms to translate proposals into practical action that responds to societal needs.

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