MUSCAT : Muscat International Automobiles unveiled the revolutionary ROX Adamas at a grand event held at the luxurious St. Regis Al Mouj Muscat Resort, setting a new benchmark in next-generation mobility with its world-leading REEV technology. The exclusive gathering of industry leaders, media, and distinguished guests marked the arrival of a true game-changer for Oman’s automotive landscape.

The launch event captivated attendees with a dynamic showcase of the ROX Adamas, Next-Generation Luxurious All-Terrain SUV — a fusion of cutting-edge technology, unparalleled performance, and futuristic design. Guided by its product expression of “Gliding Luxury”, ROX Motor defines the ROX ADAMAS experience as the harmony between power, precision, and elegance, where advanced engineering meets refined comfort to deliver confidence, control, and long-distance resilience across every journey.

ADAMAS translates the flowing elegance of silk into a driving experience that feels composed on the highway, capable on the dunes, and effortless on all terrains.

Spokesperson of Muscat International Automobiles said: The unveiling of the ROX Adamas in Oman marks more than the introduction of a luxury SUV, it sets a new benchmark in sophisticated mobility and automotive innovation in the Sultanate. This launch reflects our commitment to delivering world-class vehicles that combine cutting-edge technology, comfort, and performance to Omani customers. All vehicles offered by Muscat International Automobiles undergo comprehensive testing and validation for the GCC market, and are engineered specifically to meet the region’s demanding conditions. We are fully committed to providing our customers with the highest level of care, ensuring peace of mind and exceptional value for their investment.

All New ROX ADAMAS Introduction

Available in both six and seven-seat configurations, ROX ADAMAS combines versatility and practicality to meet the needs of regional

lifestyles, equally suited for family travel, long-distance adventure, or everyday comfort. Powered by ROX’s next-generation REEV system, it achieves a 235-km pure-electric and 1,226 km total range as per Worldwide Harmonised Light Vehicles Test Procedure (WLTP), with dual-motor AWD delivering 469hp, 740 N·m, and 0–100 km/h in 5.5 s. A closed air suspension with DCC adaptive damping comfort and control across all terrains, supported by optimised driving modes including road, mountain, mud, snow, wading, and sand, plus off-road cruise control (2–15 km/h) and hill descent control (2–35 km/h) to enhance stability, safety, and ease of operation. A dedicated desert thermal management system maintains consistent performance and reliability even under extreme conditions.