MUSCAT – The campaign will run for an entire month to cover all wilayats of the governorate, as part of integrated efforts aimed at strengthening preventive oversight and achieving a safe and sustainable commercial and industrial environment.

It is organised by the Consumer Protection Authority’s (CPA) department in South Al Batinah, in Rustaq, in cooperation with the Directorate General of Commerce, Industry and Investment Promotion; the governorate municipalities; the Civil Defence and Ambulance Authority; the Directorate General of Labour; the Food Safety and Quality Center; and the CPA department in Barka.

The campaign aims to raise the level of compliance with technical, commercial, environmental, and health requirements, and to ensure the application of quality and safety standards in various commercial and industrial facilities.

It also aligns with the objectives of Oman Vision 2040, which emphasises the importance of developing a safe commercial environment founded on principles of quality, effective oversight, and consumer protection.

The campaign focuses on four key pillars:

1. Field monitoring through extensive inspection tours.
2. Media awareness through dissemination of educational messages across various channels.
3. Field workshops that provide direct guidance to shop and factory owners.
4. Joint evaluation to prepare accurate reports on compliance levels and violations.
   Yaquob Mubarak Sultan Al Ghafri, Director of the Authority’s department in Rustaq, affirmed that the ‘Tahqqaq’ campaign represents a qualitative shift in field monitoring mechanisms. He noted that the second edition comes following the positive results achieved by the first edition, which contributed to raising awareness among traders and consumers, reducing violations, and expanding cooperation among regulatory bodies.
   Al Ghafri added that the Department continues to develop the inspection system through the use of modern technological tools, which contribute to the timely completion of tasks and more accurate field monitoring.
   He emphasized the significance of educational initiatives through workshops and media programs targeting various segments of society, with the aim of promoting a culture of voluntary compliance among shop and factory owners and strengthening the principles of transparency and fair competition.