MUSCAT: As part of its ongoing endeavours to support the entrepreneurship sector, Bank Muscat, the leading financial services provider in the Sultanate of Oman, organized a workshop titled “AI-Driven Marketing for Businesses” at the Oman Convention and Exhibition Centre in Muscat Governorate. The
workshop was presented by Jess Tang, Founder & CEO of Mavic and former Chief Marketing Officer of Johnson & Johnson, and Mahmoud Bouchlif, Founder & Managing Director of Leantech SG and Mentor of Ignyte by DIFC, and was attended by several officials from the Bank as well as a group of “Najahi” Business Banking customers.

This event complements other workshops held previously to empower entrepreneurs and business owners, and reflects the Bank’s commitment to fostering
innovation and business growth in Oman.

During the workshop, Jess Tang and Mahmoud Bouchlif shed light on “AI- Driven Marketing for businesses” focusing on various aspects, including how AI can be leveraged to develop efficient marketing strategies and campaigns for entrepreneurs and businesses.

The session explored the use of modern technologies to analyze data, predict customer behavior, create automated content. The workshop also provided an opportunity for exchange of ideas and direct interaction with “Najahi” customers. Practical tools and real-life applications were explored to help participants enhance their marketing efforts and achieve sustainable business growth.

On this occasion, Abdullah Hamood Al Jufaili, Assistant General Manager – Digital Banking at Bank Muscat, highlighted the Bank’s belief in the vital role of commercial businesses in the national economy. He said: “The business environment in Oman is increasingly conducive to the growth of
businesses, thanks to ongoing economic and legislative developments.

Bank Muscat offers a variety of opportunities to entrepreneurs through a comprehensive suite of initiatives and programmes, including advisory services and financial facilities, with the aim of boosting the sector’s contribution to the national economy, creating employment opportunities,
and supporting a more diversified and sustainable economy. Through such initiatives, the Bank seeks to strengthen its long-term relationship with “Najahi” customers, recognizing that knowledge-sharing and capacity- building are essential for business continuity and success.

I would like to deliver my sincere appreciation to all customers for their ongoing
participation in the Bank’s events and for their trust in the services and
facilities provided to the entrepreneurship sector.”

A group of “Najahi” Business Banking Customers voiced their opinions about the workshop, underscoring the significance of AI-driven marketing in supporting the businesses of entrepreneurs and business owners. Motasem Abdul Aziz Al Balushi, Chief Executive Officer of eCity for IT Services, said: “I would like to thank Bank Muscat for organizing this insightful workshop which complements other events, reaffirming the Bank’s support to its “Najahi” customers. The event was a turning point for
me in how to approach marketing in the AI world. I learned many new insights that I can implement to take the business I am running into higher levels of growth.”

Abdul Rahman Hamood Alhinai, Excutive Director of Al Ghadeer International, commented: “The AI-driven marketing workshop was a great opportunity for business owners and entrepreneurs. The event
allowed us to learn about the latest tools and techniques that can help enhance our marketing strategies and drive growth.

We thank Bank Muscat for providing such valuable opportunities and its continuous support
backed with various banking solutions and facilities tailored for our needs
and the growth of our businesses.”

Bank Muscat fully recognizes the crucial importance of the entrepreneurship sector and continues to enhance its role in supporting national economic development and contributing to the objectives of Oman Vision 2040. The Bank is committed to building a strong ecosystem for entrepreneurship based on innovation and technology.

This commitment was exemplified by the launch of the “Najahi” Business Banking Unit in
2014, aimed at supporting micro, small, and medium enterprises by providing tailored banking services and financial solutions to meet their needs. The initiative helps businesses grow and progress across various projects, ultimately generating positive impact in the community through
collaboration and support.

Customers from entrepreneurs and businesses wishing to benefit from the banking services and facilities offered by the Bank through its “Najahi” unit can visit the nearest Bank Muscat branch or Najahi centers, where a dedicated team is available to provide expert advice and complete banking transactions swiftly. For more information about Najahi products and services, customers may call 24790000 or visit the website https://www.bankmuscat.com/en/Business/Business_segements/Pages/Najahi-Home-Page.aspx