MUSCAT – Attended by His Excellency Qais Mohammed Al Yousef, Minister of Commerce, Industry and Investment Promotion, and representatives of the public and private sectors, the workshop featured visual presentations highlighting salient features of the exhibition sector from a private sector perspective, as well as the challenges posed to the sector and proposed solutions.

The workshop discussed the role of Oman Chamber of Commerce and Industry (OCCI)’s committee tasked with exhibitions, conferences and events. It elaborated on the panel’s efforts in developing the exhibition sector. It also included a visual presentation about the State of Qatar’s experience in hosting major events.

The workshop saw the presentation of working papers on the role of the ‘unified promotional identity of the Sultanate of Oman’ in supporting the industry of exhibitions and conferences, notably by promoting Oman’s public image and the upgrading of the country’s competitiveness at regional and international levels.

The workshop explored mechanisms for implementing ‘Identity’ in the exhibitions sector. It also included a panel discussion about means of improving relevant procedures and legislation and other means of developing the exhibition sector’s competitiveness.

The workshop concluded with the formulation of recommendations envisaged to establish a practical roadmap for developing the exhibition industry in the Sultanate of Oman. The recommendations laid emphasis on consolidating the Sultanate of Oman’s position as a leading regional destination for hosting conferences and events.