MUSCAT : LG Electronics (LG) ushered in a new era of cinematic brilliance in Oman with the regional launch of its groundbreaking 100-inch QNED evo TV, hosted at the Sharaf DG outlet in Mall of Oman. The unveiling was a grand affair attended by Mr. Sudhir.M, Group CEO, OTE Group; Mr. Sandeep Attri, Senior General Manager, OTE; Mr. Goli V. Rao, Asst. GM, OTE; Mr. Subir Mokha, Country Head – Oman, Sharaf DG; and Mr. Pradeep Dwivedi, Merchandising Manager – Oman, Sharaf DG, alongside media representatives and premium customers.
The new 100-inch QNED evo promises to transform living spaces into stunning entertainment hubs, combining AI-powered technology, cinematic picture quality, and intelligent personalization. This ultra-large TV is a testament to LG’s commitment to elevating home entertainment experiences and delivering innovation tailored to the Gulf market’s appetite for luxury, scale, and immersive design.
At the heart of the new QNED evo is LG’s Dynamic QNED Color technology – a Nano-based color gamut solution achieving 100% Color Volume certification, presenting images with incredible richness and vibrancy. The α8 AI Processor 4K Gen2 further enhances every frame, upscaling content to 4K and delivering a 9.1.2 virtual surround sound experience that adapts to individual preferences through advanced voice recognition and AI assistance.
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Slim in profile (49.9mm) with minimalist bezels and support for Dolby Vision, Dolby Atmos, and a 144Hz variable refresh rate, the QNED evo isn’t just a TV – it’s a luxury lifestyle centerpiece that delivers unmatched performance for viewing and gaming.
Speaking at the launch, OTE representatives emphasized the growing demand in Oman for high-end display solutions that align with modern lifestyles and larger home formats. The evening concluded with an experiential demo for invited guests and VIPs, who were captivated by the realism and grandeur of the 100-inch screen.
To explore this remarkable new offering, customers are invited to visit Sharaf DG at Mall of Oman and experience the LG QNED evo first-hand.





