MUSCAT : Sidrah 4.0, the fourth edition of Oman’s impactful leadership program for young Omani women, has kicked off. Sidrah continues its mission to guide participants through a journey of inner strength, community connection, and personal transformation. This year’s edition focuses on inspiring holistic leadership by combining physical resilience, self-reflection, digital learning, and contributions that serve local communities.

Co-designed and co-run by Lahunna Oman and Outward Bound Oman (OBO), Sidrah welcomes a diverse cohort of women aged 20-35 from across the Sultanate. Participants include fresh graduates, working professionals, and entrepreneurs, all selected for their drive to grow and lead. The program supports them in developing leadership skills, and discovering a deeper sense of direction that connects their personal values and ambitions with the Oman Vision 2040.

Phase I begins with a five-day immersive journey that blends physical challenge and self-discovery. The first half features an outdoor experiential learning experience that includes camping and hiking with Outward Bound Oman, while the second half includes transformative simulations and team activities led by Lahunna Oman.

Phase II combines a gamified microlearning experience via the Salalem Learning Management System, weekly group coaching with the International Coaching Federation Oman Chapter, networking to build meaningful relationships, mentoring sessions for inspiration, and community service.

Mazin Mahmood Al Raisi, Chief Marketing Officer at Sohar International, commented: “At Sohar International, we believe that empowering Omani women with future-ready skills is essential to unlocking the nation’s full economic potential. Our strategic sponsorship of the Sidrah Program reflects a long-term commitment to purposeful partnerships that build capability, confidence, and opportunity.”

He added, “By working with Lahunna to equip young women across the Sultanate with leadership, financial and digital literacy, and employability skills, we are investing in changemakers who will contribute directly to Oman’s socio-economic progress and the ambitions of Oman Vision 2040. We are proud to help create pathways that move talent from learning to impact into workplaces, entrepreneurship, and community leadership.”

Maryam Al Shaibani, Vice President of Integrated Digital Solutions at OQ said, “Sidrah 4.0 reflects OQ’s commitment to innovation, resilience and community empowerment. By equipping young women with the tools, skills and mindset to lead with purpose, the programme turns ambition into action and potential into progress.

She added, “At OQ, we see digital transformation not just as a technical shift but as a cultural one, where people are empowered to adapt, grow and drive meaningful change. Sidrah 4.0 brings this to life, offering a platform for young leaders to shape a more sustainable, inclusive future.”

Sidrah 4.0 is sponsored by OQ and Sohar International Bank, Oman Shell and Sabco Media which include Virgin Radio Oman, Merge 104.8 and Al Wisal. Each partner shares a common commitment to inspire the next generation of women leaders in Oman.

Since its inception in 2022, Sidrah has offered young Omani women a supportive environment to build confidence, overcome limitations, and unleash their leadership potential. By combining hands-on learning with reflective personal growth, the program equips participants with essential skills in problem-solving, change leadership, and community engagement while nurturing a deep sense of social responsibility and civic purpose. Over time, Sidrah has become a trusted space for 169 young women to heighten self-awareness, harness their capabilities, and propel as confident leaders in the near future.