MUSCAT : The agreement marks a strategic step towards enhancing sustainable tourism, supporting economic diversification, and empowering small and medium enterprises (SMEs).
This collaboration is designed to foster greater integration between tourism development and entrepreneurship through a suite of integrated initiatives, including funding and specialized advisory support in critical areas such as strategic planning, financial management, and market expansion, in addition to mentorship focused on innovation and institutional growth.
The partnership seeks to advance sustainable development in a way that supports the aspirations of Oman Vision 2040, by supporting entrepreneurship, strengthening Oman’s SME ecosystem, and building the capacities of local enterprises.
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The areas of collaboration outlined in the MoU include:
• Providing comprehensive support to small and medium enterprises (SMEs).
• Enhancing the local and international competitiveness of SMEs.
• Delivering financial consultancy and solutions in areas such as strategic planning and financial management.
• Offering specialized mentorship and guidance services.
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