Muscat – The alliance is aimed at expanding Oman’s B2B travel trade presence and enhancing its digital footprint across the Middle East and India.
The collaboration will see the launch of a joint B2B marketing campaign promoting Oman’s authentic and diverse tourism offerings. The campaign rollout, scheduled for the second quarter of 2025, to capitalise on the popular Khareef Dhofar season and the anticipated surge in travel during the upcoming winter period.
This initiative aligns with the Ministry of Heritage and Tourism’s ongoing destination marketing efforts and supports Oman Vision 2040’s goals to develop a digitally driven, experience-based tourism sector.
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