Muscat – BonBird, Dubai’s favourite fried chicken brand, has made its highly anticipated Oman debut with the opening of its first-ever location at Souq Madinat Al Qaboos, bringing its signature feel-good fried chicken to the heart of Muscat.

Known for its fresh, antibiotic-free, preservative-free, and hormone-free fried chicken, BonBird is set to turn Oman’s QSR food scene on its head with bold flavours and unbeatable freshness. Its UAE-born parent company, Yolk Brands, has teamed up with Oman-based partner MENA Foods to bring BonBird to the Sultanate, with sister brand Pickl set to follow soon. A second BonBird location is already in the works for Q2 2025, reflecting MENA Foods’ vision to grow and elevate Oman’s QSR landscape.

“We are on a mission to expand Oman’s QSR food scene and saw immense potential in BonBird, not just because of the food, but because of the incredible team and the values it lives by.” said Tahir Al Balushi, Co-founder and CEO of MENA Foods. “We love the fact that the brand focuses on high-quality, fresh chicken with no added hormones or preservatives. You’re truly getting all bird, no bull.”

MENA Foods’ partnership with Yolk Brands also includes plans to bring its multi-award-winning burger concept Pickl to Oman with its first location set to open in Q1 2026, further strengthening MENA Foods’ presence in the country.

A UAE-Born Success Story

Since its launch in 2023, BonBird has rapidly grown into one of the region’s favourite go-to fried chicken brands, offering a premium quality yet value-driven menu featuring buckets of fresh fried chicken, chicken burgers, wraps, and rice bowls—all customisable with a range of unique seasonings, including its signature BonBird Chicken Salt and the fiery XXX Hot.

Inspired by East London’s iconic chicken shops, BonBird delivers a modern spin to comfort food with high-energy dining, sleek, urban design and a commitment to quality ingredients at unbeatable value. 

A Growing Global Presence

With thriving locations already across the UAE, and successful launches in Qatar and Pakistan earlier this year, BonBird has fast become a regional favourite. Just last month, Yolk Brands inked the UAE’s largest QSR franchise deal with City Restaurants Group to open 50 BonBird locations in the UK — with further global expansion plans already in the pipeline. 

Steve Flawith, Founder and CEO of Yolk Brands, said: “Bringing BonBird to Oman is a significant milestone in our greater vision for the brand and we’re thrilled to have partnered with MENA Foods to make it happen. Since its launch, we have firmly believed in BonBird’s vast global potential and opening doors in our 4th country in less than 2 years fuels our ambitions even more. Rest assured, we’re just getting started. ”

BonBird Muscat will operate between 12pm and 12am, Saturday to Wednesday, and extend until 2am on Thursdays and Fridays.

BonBird Oman Opening Details

Location: Madinat Al Sultan Qaboos, Muscat

Opening Date: 17 April 2025

For more updates, follow @bonbird.oman on Instagram.

For media inquiries, please contact:

Akshara Thomas

akshara.thomas@soulcommunications.ae

+971543540782