Muscat – These efforts aim to promote the Sultanate of Oman as a distinguished tourist destination, highlight its tourist, cultural and heritage assets, in addition to shedding light on the tourist packages and offers provided by companies operating in the tourism sector.

Haitham bin Mohammed Al Ghassani, Director General of Tourism Promotion at the Ministry of Heritage and Tourism, stressed that the Ministry pays great attention to participating in international tourism exhibitions as they are a vital platform to enhance the presence of the Sultanate of Oman on the international scene.

He explained in a statement to the Oman News Agency that the International Berlin Tourism Exchange (ITB), which is one of the largest exhibitions in the travel and tourism sector globally, will be the next stop for the ministry after its remarkable success at the International Tourism Exhibition in Madrid.

He pointed out that participation in these exhibitions represents a great opportunity to introduce the most prominent developments related to the tourism sector in the Sultanate of Oman, and to open channels of communication with major international tourism companies and institutions to discuss aspects of joint cooperation. He further added that these participations contribute to attracting more tourists by promoting the diverse tourism components enjoyed by the Sultanate of Oman, highlighting the tourism offers and programs provided by Omani companies.

He stressed that such participations provide a promotional and economic platform for Omani companies, especially small and medium enterprises, as they can display their services and products within the Sultanate of Oman’s pavilion at these events.

The Ministry is expected to announce new promotional programmes during these exhibitions, in cooperation with strategic partners, with the aim of enhancing the marketing efforts of the Sultanate of Oman and attracting more investments in the sector.

The Sultanate of Oman will participate in 15 international tourism exhibitions during 2025, including the most prominent tourism exhibitions in Europe, Asia and the United States. Among the important exhibitions in which it will participate are: FITUR Exhibition in Spain, ITB Exhibition in Germany, Mitt Exhibition in Russia, ATM Exhibition in the United Arab Emirates, ITB Asia Exhibition in Singapore, and WTM Exhibition in the United Kingdom, in addition to many specialised international exhibitions such as IMEX Exhibition in Germany – which specializes in incentive and conference tourism, and Sea Trade Exhibition in the United States of America, which specializes in marine tourism.

In addition to participating in these exhibitions, the Ministry will organise a series of mobile promotional workshops in a number of target markets in the Gulf Cooperation Council countries, East Asia and European countries.