MUSCAT : The event, part of the third edition of the Commercial Franchise Programme, also witnessed the signing of three new memoranda of understanding (MoUs) with emerging trademarks. These agreements and MoUs mark a pivotal step in empowering Omani businesses and promoting innovation across sectors.

The programme also seeks to upgrade innovation and entrepreneurship by providing advanced training workshops on how to adopt a culture of innovation in supporting small and medium enterprises (SMEs), manage franchise projects, thus enabling them to access new markets.

In addition, it helps generate sustainable employment opportunities and diversify sources of economic income, and this will in turn contribute to expanding the base of economic diversification and enhancing the Sultanate of Oman’s Gross Domestic Product (GDP).

The meeting was attended by His Excellency Qais Mohammed Al Yousef, Minister of Commerce, Industry and Investment Promotion, Faisal Abdullah Al Rowas, Chairman of the OCCI Board of Directors, and officials from the departments concerned.

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