Muscat – The plan, which was introduced during a meeting held today, January 20, aims to enhance transparency and foster greater interaction between government institutions and the public. It is designed in line with global best practices in communication and media, emphasizing clear and consistent messaging.

The meeting featured a detailed presentation of the government communication system plan, which serves as an umbrella for a series of initiatives and projects to improve communication between government entities and society. Zamzam bint Hamad Al Hinai, Director of the Media Agenda and Integration Department at the Centre, outlined the three key pillars of the plan: Empowerment and resource enhancement by improving the efficiency of communication and media departments within government institutions; Integration and coordination by establishing harmony and a unified discourse among all government entities; and Proactive communication and confidence building to effectively communicate government priorities and achievements while enhancing public trust and transparency.
Zamzam Al Hinai explained that the plan’s objective is to improve the effectiveness of media messages, ensuring their consistency and alignment with the government’s goals. It seeks to raise awareness of government activities within Omani society, encourage positive interaction, and provide a platform for the public to communicate their views and aspirations.

The plan is expected to foster organised and comprehensive government communication, with consistent messages and a unified media strategy. It will also address the public’s informational needs, promoting greater engagement with government messages.

Nasr bin Faris Al Rushdi, Director of the Communication and Media Operations Department at the Centre, presented an overview of the Centre’s achievements in 2024. The Centre monitored and analysed 987 topics, preparing reports that were submitted to decision-makers. It issued 604 reports on prominent issues that generated significant public interaction through social media and other media outlets.

Nasr Al Rushdi highlighted the Centre’s role in providing communication and media support for over 264 national topics and campaigns throughout the year. It also contributed to media planning for various government activities to ensure consistent messaging. The Centre has been active in the digital space, publishing over 354 posts on platforms such as X and Instagram and producing more than 19 video clips for its YouTube channel. In addition, the Centre recently launched an official Snapchat channel to provide live coverage of important government matters.

The meeting also included discussions on communication strategies, the use of artificial intelligence in media work, and the role of institutional communication in enhancing the reputation of government institutions. Directors and representatives from communication and media departments in government entities attended the meeting to share insights and improve media collaboration.