MUSCAT : The launch ceremony, held at the Oman Across Time Museum, was under the patronage of His Excellency Sheikh Ghassan bin Hilal Al Alawi, Chairman of the State Financial and Administrative Audit Authority. His Excellency Sheikh Hilal bin Saeed Al Hajri, Governor of Al Dakhiliyah, highlighted that the identity aims to showcase the governorate’s cultural depth, heritage landmarks, and natural landscapes, enhancing its position as a key destination for tourism, entrepreneurship, and cultural preservation.

The identity reflects a comprehensive strategy to merge Al Dakhiliyah’s historical richness with sustainable development. It emphasizes initiatives like the “Crafts” project and the rehabilitation of historical neighborhoods such as Al-Aqar, transforming them into vibrant tourist attractions. The Regional Urban Strategy for Al Dakhiliyah 2040 identifies 30 cultural heritage zones and emphasizes preserving landscapes that depict human-environment interaction.

Al Dakhiliyah, home to iconic sites like the Green Mountain and scenic valleys, stands as a testament to the harmony between nature and culture. The promotional identity invites visitors to explore its authenticity, supporting its role as a hub for cultural tourism and sustainable growth.

The event also showcased an exhibition of ongoing and future investment projects in the governorate, alongside the participation of local factories and entrepreneurs.

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