Muscat – The Omani pavilion attracted significant attention from leaders and representatives of travel and tourism companies worldwide, highlighting the growing interest in Oman as a premier tourist destination.
The Omani delegation was led by H.E. Salim bin Mohammed Al Mahrouqi, Minister of Heritage and Tourism, who was accompanied by several officials from the Ministry. During the exhibition, His Excellency held official meetings with ministers and officials from various countries to discuss ways to enhance tourism cooperation and exchange expertise. Notably, the delegation also met with representatives from the British Tourism Authority, ‘Visit Britain’, to explore opportunities for joint promotion and strengthening bilateral relations.

In a statement to the Oman News Agency, His Excellency expressed his satisfaction with the outcomes of the exhibition, emphasizing that the participation reinforced Oman’s position on the global tourism map. He also reiterated the Sultanate’s commitment to further developing its tourism sector, which plays a key role in the nation’s economic diversification efforts. He thanked all government bodies and private sector entities that contributed to the success of Oman’s participation.

As part of the exhibition, the Royal Muscat Philharmonic Orchestra, along with the Royal Guard of Oman Opera Choir, performed a concert at the Royal Theatre (Drury Lane) in London. The event, organised by the Ministry and the Embassy of Oman in the United Kingdom, was held in cooperation with the Directorate General of Music at the Royal Guard of Oman, and sponsored by Petroleum Development Oman, Oman LNG, OQ Group, and Asyad Group.

During the exhibition, the Ministry launched a new initiative titled ‘Stop’, in collaboration with Oman Air and the national travel operator ‘Visit Oman’. The initiative aims to position Oman as a key global travel destination, offering transit travellers the opportunity to explore the Sultanate as part of their journey.
Additionally, a new promotional film was unveiled, showcasing Oman’s natural beauty and cultural heritage. The film highlights the country’s distinctive tourist attractions and unique experiences, further enhancing its appeal as a top travel destination.

Several participants in the Omani pavilion expressed their positive feedback about the exhibition. Tourism businesses highlighted the valuable opportunities to build international partnerships and promote Oman as a unique destination for adventure tourism, heritage experiences, and geological exploration.