MUSCAT: Led by His Excellency Salim bin Mohammed bin Said Al Mahroqi, Minister of Heritage and Tourism, Oman’s pavilion at the WTM will be a vibrant showcase, bringing together 32 of the Sultanate’s leading tourism establishments and hotel facilities. Major partners such as Omran Group, Oman Air, Oman Airports, Oman Botanical Garden, Oman Museum Through Time, the National Museum, and the National Travel Operator are joining forces to present Oman’s unique blend of natural beauty, rich heritage, and cultural experiences.
Haitham bin Mohammed Al Ghassani, Director General of Tourism Promotion at the Ministry, emphasized that Oman’s participation underscores its dedication to becoming a premier global destination. “The Ministry of Heritage and Tourism aims, through its participation in the exhibition, to showcase its vision towards sustainable tourism, and to review experiences that meet travelers’ expectations, in addition to highlighting promising investment opportunities in the tourism sector, communicating with major players in the global tourism industry, and establishing new strategic partnerships,” Al Ghassani told the Oman News Agency.
The pavilion is anticipated to capture significant attention from visitors and investors alike. Oman will unveil several new tourism initiatives and projects designed to meet travelers’ expectations and enhance its offerings. The event will also provide a platform for direct meetings between Omani tourism companies and international counterparts, opening doors to new agreements and increased visitor numbers.
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The World Travel Market 2024, a globally recognized event, is expected to attract over 43,000 attendees, including more than 4,000 exhibitors from around 185 countries. This year’s edition will feature conferences and panel discussions on industry advancements, focusing on topics such as digital innovations, sustainable tourism, and future travel trends.
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